Remembering Our Founder
Eduardo Monroy Cárdenas
Grupo La Moderna and the business career of its founder, Mr. Eduardo Monroy Cárdenas, are inextricably linked. It is impossible to explain the evolution of the company without acknowledging his profound contribution, which continues to guide the philosophy, daily practices, and actions that drive the organization toward its goals.
Don Eduardo Monroy Cárdenas was a dedicated businessman, committed to hard work and demanding of himself, yet inspiring trust and confidence in others. He was a visionary who never gave up in the face of challenges. His school was the workplace, and his values were reflected in every daily activity. He lived by proverbs, using them to teach and inspire, and drew strength and example from his family, serving as a model for others.
Remembering Our Founder
Eduardo Monroy Cárdenas
Grupo La Moderna and the business career of its founder, Mr. Eduardo Monroy Cárdenas, are inextricably linked. It is impossible to explain the evolution of the company without acknowledging his profound contribution, which continues to guide the philosophy, daily practices, and actions that drive the organization toward its goals.
Don Eduardo Monroy Cárdenas was a dedicated businessman, committed to hard work and demanding of himself, yet inspiring trust and confidence in others. He was a visionary who never gave up in the face of challenges. His school was the workplace, and his values were reflected in every daily activity. He lived by proverbs, using them to teach and inspire, and drew strength and example from his family, serving as a model for others.
Our history
1920
The La Moderna Food Pasta Factory was founded in 1920 when the Vendrel brothers of Spanish origin partnered with Don Alberto A. Henkel to start a small pasta factory.
1927
They were forced to hand over the business to Don Rafael Costa, who, together with his son-in-law, Don Javier Reverter, managed it until 1927, the year in which he retired to Spain and handed over the administration to Don Javier.
1955
Mr. Javier Reverter sells the factory to Mr. Esteban Abascal Saldamando, who modernizes it and moves it to its current location and acquires the best technology of the time.
1959
On June 1, 1959, Mr. Luis Dosal (who died 24 days later), Mr. Carlos Scougall and Mr. Eduardo Monroy Cárdenas, who remains in charge of the General Directorate, acquired the factory in partnership.
Don Carlos sells his part to Don Eduardo, who at 33 years of age takes full control of the company. La Moderna was conquering the markets of the state of Hidalgo and the region of the Mexican lowlands while expanding to the State of Mexico.
Since that time, staying at the forefront of technology, acquiring state-of-the-art machinery, constantly renewing production equipment and seeking advice from one of the world-renowned pasta specialists, Mr. Luigi Geremia Zanon, has been set as a business strategy.
1970
National Flour Company S.A. of C.V. today Molinos del Sudeste S.A. of C.V. Located in the city of Toluca, it was the first mill to be acquired by Don Eduardo Monroy Cárdenas. Over time, it became the main supplier of raw material for the La Moderna Pasta Factory.
1972
The country enjoyed the growth and economic stability known as “the Mexican miracle.” These factors favored the installation of a biscuit factory in the city of Toluca, which was established on December 30, 1972 under the name Fábrica de Galletas La Moderna S.A. of C.V.
1974
The Biscuit Factory La Moderna S.A. of C.V. It would begin its operations in August 1974, in a property located in the industrial zone of Toluca, on the highway to Naucalpan.
1978
On October 17, 1978, Táblex S.A. was created. of C.V. embodying in its initials the ideology of virtues of a good businessman: T for work, A for administration, B for good faith, L for loyalty, the last two letters being an allusion to Excellence and Success.
1980
The La Moderna Food Pasta Factory was founded in 1920 when the Vendrel brothers of Spanish origin partnered with Don Alberto A. Henkel to start a small pasta factory.
1987
On September 3, 1987, the family business becomes public when its shares are listed on the Mexican Stock Exchange, with the key on the “Tablex” board, which would later become “GModern”.
1988
“Harinera Los Pirineos” S.A. is founded. de C.V., being one of the most advanced mills in the American continent.
The company Interamerican Foods Corporation is created in Texas, United States, whose primary activity has been to open the market in this country, immediately achieving good results.
1990
In the nineties, the milling units of Toluca are modified to be able to process crystalline wheat (Trícticum Dúrum) and obtain semolina; From then on, pasta would be produced with the same type of wheat that is used in the leading countries in this field: Italy, France and the United States.
The company Papeles Corrugados is founded, part of the packaging division of Grupo La Moderna, located in the typical city of Metepec, State of Mexico.
1993
The new Plastic Film facilities in Atlacomulco were officially inaugurated. Currently, these work day by day.
1996
The Distribution Center in Texas is put into operation. Some time later, the FDA (Food and Drug Administration) recognizes that the Group’s products meet quality and safety standards for consumption and wins a tender to supply pasta in bulk to prisons in Texas.
In Plastic Films S.A. of C.V. New inks with organic materials were developed, which allowed us to increase our participation in the food and fried foods market destined for export.
1999
Molinos del Fénix S.A. is acquired. of C.V. (MOFESA), this company has more than 120 years of tradition and is located in Saltillo, Coahuila.
2000
Tablex S.A. of C.V. changes its corporate name to Grupo La Moderna S.A. of C.V. with the purpose of identifying all the companies and plants of its divisions with the La Moderna brand, which has already acquired a recognized prestige in the pasta, biscuit and flour market among clients, suppliers, workers and consumers.
The first distribution center was built where all the products made by Grupo La Moderna are moved. Currently, there are five more centers in the country: Guadalajara, Ramos Arizpe, Gómez Palacio, Mérida and Tijuana.
2001
market
2002-2003
Plastic Films obtained ISO 9001:2000 quality system certification in December 2002, in a record time of six months.
With the support of CONACYT, the Center for the Research and Development of New Products was built in order to analyze and develop the ideas and recommendations that arise.
2004
The improvement of the Fábrica de Galletas S.A de C.V. reached the lines of maximum health and hygiene, obtaining certification in 2004 by the American Institute of Baking; that allows establishing procedures based on Good Manufacturing Practices, which guarantees greater reliability for customers. Likewise, Plastic Films obtained the certification.
2005
Molinos del Fénix obtains the highest rating from the American Institute of Baking and launched a project to promote the planting of crystalline wheat in the state of Nuevo León and in the north and center of Coahuila, resulting in 100% of this type of wheat that is processed is of local origin with significant savings in its transportation.
Pastas Capri de Guatemala is acquired.
2007
After complex negotiations with the La Moderna Group, in December 2007 the agreement was signed whereby Bimbo acquired 50% of the shares of the La Moderna Cookie Factory. According to the terms of said agreement, the administration and operation of the company would be the responsibility of Grupo “La Moderna”.
Molinos del Sudeste S.A. is created. of C.V. being to date the number one semolina supplier plant.
2008
A record figure (45,014 tons) of products made by Grupo La Moderna is placed in the international market, including the United States, the Caribbean, Central and South America.
La Moderna Food Products obtains the CRESE certification (Socially Responsible Company Certification).
Our values
At La Moderna, we believe that our success is rooted in the integrity and passion with which we approach our work each day. Our values are at the heart of everything we do.
Teamwork
We believe that teamwork is the most effective way to accomplish any task, which is why we encourage it at every level of the company.
Leadership
We believe that one of the company’s main responsibilities is to provide effective and honest leadership.
Honesty
We believe honesty is a key factor in personal growth and business success, making it an essential part of all our processes.
Responsability
For us, responsibility means taking action based on our convictions and commitment to our duties, while accepting the consequences of all decisions made.
Our People
Our people are the company’s most important asset. We are committed to supporting their development and training, while encouraging their active participation in the company’s decision-making processes.
Loyalty
Loyalty is one of the greatest virtues of humanity. We strive to be loyal to our principles, our ideals, our colleagues, and above all, to ourselves.
Goof faith
By always acting in good faith, we can overcome obstacles and challenges in our lives, no matter how great they may seem.
Excellence
We strive to go the extra mile to achieve excellence in everything we do—from the service we provide to our customers to the care we take for the environment.
Learn More About Us!
Join a group with over 4,000 direct collaborators that has become the leading pasta producer in Mexico—thanks to strong brand positioning and the trust of our consumers.